"But if you knew that the average household in the UK creates around 70kg of textile waste per year, you might think twice about raiding those high street sales. It's a pretty mad statistic – people are dropping garms in the bin as quickly as Nike are dropping new trainer collabs – and it's causing mountain ranges of textile landfill (overall, 350K tons – the same as about 100,000 elephants)."
For hypebeasts worldwide, just the blocky, red-and-white italicized name of 'Supreme' is enough to send them into a fashion frenzy... Here are some of the weirdest things Supreme has put its name to:
"Instead of them advertising to you, you’re becoming the advert yourself, a badass subversion akin to turning up to a job interview and asking all the questions."