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    Fashion

    SS18 Look Book

    SS18 Look Book

    TVC SS18 Look Book

    This season we are pairing our finest 90's vibes with the iconic feel of the British seaside town. In true UK style our day at the seaside offered dreary grey skies and bright sunshine, giving us the opportunity to show off some layered options and also strip it down to the summer essentials. 

    Models: Tobi Read, Elisabete Fernades and Ruby Dunn

    Photography by: Maeve Parnell

    Styling by: Haddie Matthias

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    No Garm Done: Why Vintage is Ethical

    No Garm Done: Why Vintage is Ethical
    "But if you knew that the average household in the UK creates around 70kg of textile waste per year, you might think twice about raiding those high street sales. It's a pretty mad statistic – people are dropping garms in the bin as quickly as Nike are dropping new trainer collabs – and it's causing mountain ranges of textile landfill (overall, 350K tons – the same as about 100,000 elephants)."

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    When firms become fashionable

    When firms become fashionable
    "Instead of them advertising to you, you’re becoming the advert yourself, a badass subversion akin to turning up to a job interview and asking all the questions."

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