This season we are pairing our finest 90's vibes with the iconic feel of the British seaside town. In true UK style our day at the seaside offered dreary grey skies and bright sunshine, giving us the opportunity to show off some layered options and also strip it down to the summer essentials.
Models: Tobi Read, Elisabete Fernades and Ruby Dunn
"But if you knew that the average household in the UK creates around 70kg of textile waste per year, you might think twice about raiding those high street sales. It's a pretty mad statistic – people are dropping garms in the bin as quickly as Nike are dropping new trainer collabs – and it's causing mountain ranges of textile landfill (overall, 350K tons – the same as about 100,000 elephants)."
For hypebeastsworldwide, just the blocky, red-and-white italicized name of 'Supreme' is enough to send them into a fashion frenzy... Here are some of the weirdest things Supreme has put its name to:
"Instead of them advertising to you, you’re becoming the advert yourself, a badass subversion akin to turning up to a job interview and asking all the questions."
